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Logo Recognition: Effects of Media on Children

The Golden Arches, the Mac’s once-bitten Apple, the swirl of Pepsi’s blue and red—these are all logos. Logos are part of each company’s brand, and children are more shopping-savvy because of them. But ...

The Golden Arches, the Mac’s once-bitten Apple, the swirl of Pepsi’s blue and red—these are all logos. Logos are part of each company’s brand, and children are more shopping-savvy because of them. But ...

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